ESP
MedPlus
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CLIENT
MedPlus

PROJECT
Digital Strategy

YEAR
2017 - 2019

The Challenge

MedPlus sought to enhance its communication and digital segmentation strategy, proposing innovative tactics to capture new prospects and improve its digital presence.

CLIENT
MedPlus

PROJECT
Digital Strategy

YEAR
2017 - 2019

MedPlus

The Transformation

Consulting: We implemented clear protocols for crisis management on social media, ensuring the brand responded transparently and coherently in adverse situations. This involved a cross-functional approach in which all company departments collaborated to ensure effective and consistent communication with clients.

Digital Marketing: A comprehensive digital strategy was developed, focused on audience analysis and creating effective messaging. Key actions included:

  • Advanced Segmentation: Implementation of hyper-segmentation techniques and cross-audience targeting to identify and engage high-performing groups.

  • A/B Testing: Continuous testing of ads, experimenting with elements like headlines, descriptions, images, and calls to action to optimize effectiveness.

  • Landing Page Optimization: Improving user experience through landing page optimization, using tools like heatmaps to identify and enhance key areas.

  • Remarketing: Strategies to recapture the interest of users who did not complete actions on the website, increasing brand exposure and the likelihood of conversion.

MedPlus

The Results

The development and implementation of MedPlus' digital strategy led to a deep understanding of their audience and constant optimization of their campaigns. This resulted in significant growth in registrations, interactions, and followers, achieving the brand's goals and strengthening its market position.

 Constructora Colpatria | ZAV

Thank you for trusting us with the challenge of strengthening your digital presence. We are delighted to have contributed to improving your communication and attracting new customers by creating a positive impact on your relationship with your audience.

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