ESP
constructora colpatria
Back to Experience

CLIENT
Sonría Dental Clinics

PROJECT
Digital Strategy

The Challenge

Smile, like most performance buyers, had previously had bad experiences in the digital medium and firmly relied on their investment in mass media.

We intervened in their digital portfolio (audiences, online presence, social networks, advertising assets, and conversion tools) to generate positive returns and adapted the digital implementation to their measurement methods, allowing them to track results daily.

CLIENT
Sonría Dental Clinics

PROJECT
Digital Strategy

The Transformation

The role of the digital channel evolved and allowed for the construction of a Digital/TV mix that favored sales results.



  • The closing rate increased by 500%.
  • The received contacts increased by 400%.
  • The investment in digital media increased by 250%.
  • We decreased the closing cost by 50%.
  • The cost per contact decreased by 30%.
  • Constructora Colpatria | Apto Modelo
     Constructora Colpatria | ZAV

    For Sonría, ZAV is a strategic partner in its business.

    ZAV Contácto

    Are you interested in improving and creating new digital experiences?

    Contact us