CLIENT
Constructora Colpatria
PROJECT
Digital Strategy
YEAR
2015 - News
In the digital era, the change in buyer behavior and visitors to real estate projects has directly influenced the dynamics of relationships before and after purchase, leading to the need to strengthen the digital channel to increase sales and position the construction company.
CLIENT
Constructora Colpatria
PROJECT
Digital Strategy
YEAR
2015 - News
We managed to turn the digital channel into a cost-efficient medium, in which the return on investment in advertising was optimized, increasing qualified prospects by 800% in 2016, going from 1 to 23 projects, all managed simultaneously using Facebook and Google Adwords as the main platforms.
The effectiveness of the landing page opening increased by 106% compared to the previous year, doubling the contacts generated in one year. Similarly, we increased the number of new users on Colpatria's project landing pages by 350%, achieving a user experience focused on results. The website was redesigned to increase sales. The goal was to use it as the primary digital tool to present information about housing projects across various Colombian cities.
With this redesign, we managed to improve the user experience, making navigation on both desktop and mobile easier to browse through the different projects, promoting more interactive content, and integrating new customer service support tools.
Hand in hand with Zav, Constructora Colpatria found transparency, clear processes, expertise in the field, constant monitoring, and continuous work sessions, which allowed for greater control over what was happening with the digital strategy in real-time.
Today, ZAV is a strategic partner for Constructora Colpatria, driving its business growth.
Are you interested in improving and creating new digital experiences?
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