The Challenge

The Siemens Drives unit needed to increase the acquisition of prospects interested in drives and motion control solutions. The challenge was to connect with a specialized audience and ensure that the captured leads had the right profile to become real customers

CLIENT
Siemens

PROJECT
Business optimization

YEAR
2020 - 2021

The Transformation

To overcome this challenge, ZAV implemented a comprehensive strategy that included:

Google Ads campaigns focused on optimizing keywords and relevant searches, attracting users interested in drives and motion control solutions.
Benefit-driven messaging, highlighting ease of programming and speed of implementation — positioning Siemens drives as practical and effective solutions.
Integration with Siprospect, the management system designed to centralize campaign leads, sales channels, and the drives team — enabling faster follow-up and smoother internal communication.

The Results

The strategy generated a clear impact on the commercial process:

Qualified prospects interested in drives and motion control solutions.
Improved efficiency in opportunity tracking, thanks to Siprospect’s integration of marketing and sales into a single management flow.
Optimized internal communication, allowing the drives team to manage prospects with greater control and effectiveness.

Through this joint effort, Siemens | Drives established a more scalable digital model, strengthening customer acquisition and enhancing the efficiency of its commercial process.

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