ESP
EXMA EXPOMARKETING

Designing the EXMA 2018 experience

Back to Experience

CLIENT
EXMA

PROJECT
Launch of the app for Apple Store and Google Play

YEAR
2018

The Challenge

Mobile apps are now crucial tools for communication, sales, and customer loyalty in marketing. In this way, we understood the challenge of developing the mobile application for the largest and most influential marketing platform in Latin America, EXMA.
The challenge was to ensure event attendees had a positive digital experience, with the latest trends in design, navigation, and interaction to make the most of the platform. And most importantly, to provide all the information needed to enjoy the event in one place.

CLIENT
EXMA

PROJECT
Launch of the app for Apple Store and Google Play

YEAR
2018

EXMA EXPO MARKETING

The Transformation

Through a kick-off meeting, we understood the client's needs, defining priorities and outlining the scope of version 1.0 of the application. Our team then developed a comprehensive application, prioritizing the user experience to make it easy to find detailed information on each conference, workshop, speaker, and with a new feature, allowing each attendee to design their personalized agenda with alerts for every detail of the event.

The Results

Once launched, the application became the primary tool for event information of the largest and most influential marketing platform in Latin America that takes place in 7 countries. With this development, a process of loyalty of users and attendees of EXMA events will begin, who within 1 year will integrate the largest network of marketers connected through the value proposition of the application.

    Web development

  • User research
  • Benchmark
  • Wireframe design
  • Interactive prototype design
  • Functional prototype design
  • Quality control
  • Launch of the app for Apple Store and Google Play
EXMA
EXMA | ZAV

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