Designing the EXMA 2018 experience
CLIENT
EXMA
PROJECT
Launch of the app for Apple Store and Google Play
YEAR
2018
Mobile apps are now crucial tools for communication, sales, and customer loyalty in marketing. In this way, we understood the challenge of developing the mobile application for the largest and most influential marketing platform in Latin America, EXMA.
The challenge was to ensure event attendees had a positive digital experience, with the latest trends in design, navigation, and interaction to make the most of the platform. And most importantly, to provide all the information needed to enjoy the event in one place.
CLIENT
EXMA
PROJECT
Launch of the app for Apple Store and Google Play
YEAR
2018
Through a kick-off meeting, we understood the client's needs, defining priorities and outlining the scope of version 1.0 of the application. Our team then developed a comprehensive application, prioritizing the user experience to make it easy to find detailed information on each conference, workshop, speaker, and with a new feature, allowing each attendee to design their personalized agenda with alerts for every detail of the event.
Once launched, the application became the primary tool for event information of the largest and most influential marketing platform in Latin America that takes place in 7 countries. With this development, a process of loyalty of users and attendees of EXMA events will begin, who within 1 year will integrate the largest network of marketers connected through the value proposition of the application.
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