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Credivalores
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CLIENT
Credivalores

PROJECT
Scalability and corporate web support as the foundation for digital acquisition

YEAR
2019 - 2020

The Challenge

Credivalores sought to increase the volume of payroll loan leads in a highly competitive market, while maintaining an updated and stable website capable of supporting both enhancements and urgent changes. The challenge was to align corporate web support with digital campaigns and efficient lead management.

CLIENT
Credivalores

PROJECT
Scalability and corporate web support as the foundation for digital acquisition

YEAR
2019 - 2020

Credivalores



ZaV Solution

ZaV supported Credivalores with an integrated model in which corporate web support played a central role:

  • Corporate web support and development: Ongoing maintenance of the corporate .NET site, including functional adjustments and scalable developments to ensure long-term stability.

  • Urgent requirements management: Immediate support for critical changes and updates to the main website.

  • Lead-generation landing pages: Development of campaign-specific pages integrated with Google Ads and Meta Ads.

  • Digital advertising and social media: Performance-driven campaigns on Google and Meta, community growth initiatives, and CRM-based interaction management.

  • Analytics and performance monitoring: Implementation of tracking codes and tags, along with dashboards to ensure full lead traceability.

Credivalores


Impact

Between 2019 and 2020, Credivalores achieved:

  • A robust, stable, and scalable corporate website with continuous support.

  • Over 18 million impressions generated through digital campaigns.

  • CTRs as high as 5.3%, with averages close to 4.5%.

  • Optimized CPCs as low as $92, with averages ranging from $100 to $150.

  • 18,000–20,000 qualified leads annually, integrated into the CRM and managed through the call center.

  • Sustained digital community growth, reinforcing brand positioning.



The Results


The corporate web support provided by ZaV became the foundation for Credivalores’ digital strategy—integrating campaigns, landing pages, and lead management to deliver sustainable results in both acquisition and brand positioning.

Banco Credivalores | ZAV

For Credivalores, ZAV is a strategic partner in its business

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