The Challenge

The Electrical Products unit at Siemens faced the challenge of managing multiple product subcategories (contactors, starters, circuit breakers, and motor protection devices) each with specific variations, while also driving sales from a defined product portfolio. The goal was to consolidate digital campaigns that effectively connected with technical audiences and ensured a steady flow of high-quality conversions.

CLIENT
Siemens

PROJECT
Digital Integration

YEAR
2020 - Present

The Transformation

With ZAV’s guidance, an integrated digital strategy was implemented that included:

Keyword and ad optimization in Google Ads, ensuring the attraction of prospects with genuine interest in Siemens products.
Landing page content enhancements, designed to facilitate purchase decisions and highlight the benefits of each subcategory.
Integration with Siprospect, a management system that connects Google leads with Siemens’ sales channels and the Electrical Products team for more efficient follow-up.
Educational campaigns on YouTube, targeting engineers and industry professionals to promote proper product use and strengthen brand trust.

The Results

The strategy enabled Electrical Products to achieve strong and sustainable results:

Qualified conversions per month, from leads with specific product needs.
Improved commercial process efficiency, thanks to integration with Siprospect.
A long-term partnership with ZAV, now spanning over four years of continuous collaboration.
Growth in educational and technical positioning, through YouTube campaigns that reinforce engagement with professional audiences.

Through this process, Siemens | Electrical Products has successfully transformed the management of its digital campaigns into a consistent engine for business opportunities.

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