The Challenge

The Siemens Motors unit faced the challenge of strengthening its commercial process across all sales channels. The main objective was to attract new clients interested in three-phase motors with specific technical requirements, ensuring that the captured leads represented real business opportunities rather than general contacts.

CLIENT
Siemens

PROJECT
Trade Integration

YEAR
2019 - 2023

The Transformation

With ZAV’s support, an integrated two-pronged strategy was designed and implemented:

Digital advertising on Google Ads: campaigns focused on strategic keywords, including both negative and highly specific terms. This optimization ensured that the ads reached clients with clear and defined needs, reducing waste from irrelevant clicks.
Development of Siprospect: a customized lead management system that integrated the entire commercial flow. With this tool, Siemens was able to track each contact’s status in real time, measure campaign impact, and facilitate the sales team’s follow-up process when closing deals.

The Results

The joint strategy delivered tangible progress in a short period of time:

Qualified prospects per month, all interested in three-phase motors with specific technical requirements.
Greater control and traceability over the sales cycle thanks to Siprospect, which centralized lead and sales management.
Improved efficiency across sales channels, enabling teams to close new deals more quickly and effectively.

Through this process, Siemens | Motors not only increased customer acquisition but also strengthened the integration between marketing and sales — achieving a more robust and scalable commercial system.

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