The Challenge

ProColombia, a key institution in promoting Colombian business development, took on the challenge of enhancing the digital visibility and competitiveness of 28 companies from the cocoa, aquaculture, and palm sectors.

The goal was to strengthen their brand identity, improve their national and international projection, and optimize their digital channels to connect with new audiences.

These companies required effective tools to project a solid and consistent image, as well as a customized roadmap to access strategic markets—many of them abroad.

CLIENT
ProColombia

PROJECT
Digital Strategy

YEAR
2017

The Strategy

At Zav, we executed a comprehensive project that included the development of corporate identities, the design and deployment of websites, and the creation of brand applications for each of the participating companies.

We also designed personalized digital strategies, providing visual guidelines, practical recommendations, and actionable steps to strengthen their online presence.

Each company received tailored strategic consulting aligned with its context, operational capacity, and growth potential. This allowed them to structure a more effective and sustainable digital marketing approach.

Conclusion

The project developed in collaboration with ProColombia marked a key milestone in the digital transformation of 28 companies. The strengthening of their brands, the implementation of their digital platforms, and access to personalized consulting created a solid foundation to expand their reach and improve their positioning in both local and international markets.

Thank you, ProColombia. We are proud to have been part of an initiative that brought together strategy, technology, and identity to empower sectors that are vital to the country’s economic development.

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