CLIENT
Credifinanciera
PROJECT
A secure, scalable, and efficient digital ecosystem to attract payroll loan clients
YEAR
2019 - 2020
The Challenge
Credifinanciera needed to ensure its website was stable, secure, and scalable, while fully complying with the strict regulatory requirements of the financial sector. In addition, the company sought to strengthen payroll loan client acquisition through digital campaigns and improve lead traceability within its CRM.
CLIENT
Credifinanciera
PROJECT
A secure, scalable, and efficient digital ecosystem to attract payroll loan clients
YEAR
2019 - 2020
ZaV Solution
ZaV became Credifinanciera’s digital partner, delivering a fully integrated service in which corporate website support served as a central pillar:
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Corporate web support and development: Continuous evolution of the primary .NET website, including section creation and updates, functional optimization, and scalable development.
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Security and compliance: Deployment of security patches, vulnerability audits, and OWASP best practices, ensuring regulatory compliance and platform stability.
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SEO: Technical optimization and content strategies to enhance organic search performance.
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Lead-generation landing pages: Development of campaign-specific landing pages integrated with Google Ads and Meta Ads.
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Performance advertising: Execution of Google Ads campaigns for lead generation and Meta Ads campaigns for registrations and community growth.
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Social media & content: Comprehensive management of social media profiles, creative design, editorial calendars, and content aligned with commercial objectives.
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Interaction management: Integration of social media interactions into the CRM, ensuring full traceability for the sales team.
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Performance advertising: Execution of Google Ads campaigns for lead generation and Meta Ads campaigns for registrations and community growth.
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Social media & content: Comprehensive management of social media profiles, creative design, editorial calendars, and content aligned with commercial objectives.
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Interaction management: Integration of social media interactions into the CRM, ensuring full traceability for the sales team.
Impact
Between 2019 and 2020, Credifinanciera achieved:
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Consolidation of a robust, secure corporate web platform.
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Over 18 million impressions generated through digital campaigns.
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CTRs as high as 5.3%, with averages near 4.5%.
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Optimized CPCs as low as $92, with averages ranging between $100 and $150.
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18,000–20,000 qualified leads annually, integrated into the CRM and managed through the call center.
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Sustained growth of its digital community, reinforcing brand positioning.
The Results
Through a strategy combining robust web development, performance-driven advertising, content management, and lead traceability, ZaV enabled Credifinanciera to transform its digital channels into a sustainable and scalable engine for customer acquisition.
For Credifinanciera, ZAV is a strategic partner in its business
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