The Challenge

The Transformation

With ZAV’s support, a focused digital strategy was implemented that included:

• Google Ads campaigns designed with highly specific keywords aligned with the technical needs of the industry.

• Ongoing search optimization, reducing irrelevant clicks and improving the quality of captured leads.

• A dedicated landing page with a lead form, serving as the central hub for qualified prospect acquisition.

• Complementary contact channels such as calls and emails, expanding coverage and strengthening commercial relationships.

This approach allowed Siemens to position its instrumentation solutions as a reliable and efficient alternative for various industries.

The Results

The strategy delivered significant and sustained impact over time:

• More than 600 qualified leads captured through the landing page form.

• Higher lead quality, enabling sales teams to focus on prospects with genuine interest in instrumentation solutions.

• A continuous opportunity generation process, maintained for nearly four years of collaboration with ZAV.